Dr Agnes Nairn is an academic researcher, writer and consultant based in Bath, UK. She is Professor of Marketing at two of Europe’s leading business schools: EM-Lyon Business School in France and RSM Erasmus University in the Netherlands.
Sunday 2 November 2008, 5.45pm Café
2009 “Consumer Kids” co-authored with Ed Mayo, published by Constable Robinson, forthcoming January 2009
2008 Nairn, Agnes and Cordelia Fine “Who’s Messing with My Mind?” The Implications of Dual Process Models for the Ethics of Advertising to Children.” International Journal of Advertising. Special Issue on Brain Sciences. 27 (3)
2008 Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks,“Children and Brand Symbols: A Consumer Culture Approach”, European Journal of Marketing, Volume 42, Issue 3, June
2007 Nairn, Agnes. Pester Power: Families Surviving the Consumer Society. Care for the Family, October
"Taking part in the Battle of Ideas is like putting your brain in a pencil sharpener. It works better as a result."
George Brock, Saturday Editor, The Times