Paul Chadderton’s interest in cars and motorcycles has fueled his career for most of the last two decades. Through stints in trade journalism covering the automotive supply and retail sectors, to a variety of roles testing and writing about new cars for the consumer press, he has experienced most aspects of the car business. He has spent the half of his career though working for car manufacturers and launching new products to the press. First for Honda and then for the storied Jaguar brand, he has written about, photographed, filmed and debated cars with international media audiences. His role has taken him to the heart of the product creation and development process and into close contact with car designers, engineers, test drivers and marketeers. He now leads the business communications for Jaguar Land Rover and is an engaged and committed advocate of the car industry.