 | Zoe Williams writes columns for the Guardian, and has done since 2000. Previously, she was on the London Evening Standard. She also writes for the Sunday Telegraph, along with Marie Claire, Good Housekeeping and various other women’s titles, in her ceaseless efforts to smash the patriarchy. She is author of one non-fiction book, What Not to Expect When You’re Expecting. |
The rise and rise of behavioural economics
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