WHY POVERTY? is a groundbreaking cross-media event reaching more than 500 million people around the world via television, radio, internet and live events in November 2012. Launching during one intense week, people around the world will be asking the question WHY POVERTY?
WHY POVERTY? is a unique opportunity to kick-start national and global debates about poverty in the 21st century: eight one hour documentaries dealing with a variety of aspects related to poverty will be made available for simultaneous broadcast during the week of November 25-30, 2012.
Currently 62 broadcasters reaching more than 500 million viewers have signed up for broadcasting the eight one-hour documentaries. In addition thirty shorts ranging from 1-5 minutes will be distributed on the WHY POVERTY? site and on our Youtube channel from September onwards. Once on the website all films are free to watch and share. The website will have several language versions. It will contain insight information on all films plus facts, infographics, educational material etc. It will be the main home for both the national and global debates.
Says Nick Fraser, Chairman of the Board and Executive Producer
“A new debate is needed to identify what it means to be poor today. It is no longer a question of rich countries and poor countries, with aid and charity providing a solution to the imbalance. Our aim is to kick start this new debate with the idea of opportunity, equality and justice for everyone at the heart of it.”
WHY POVERTY? is a non-commercial event produced by Steps International, a non-profit organisation based in Denmark with offices in South Africa and Denmark. It is created together with the BBC and DR / Danish Broadcasting Corporation, who are the lead broadcast partners and driving forces of the project.
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