Barbara Crowther is Director of Policy and Public Affairs for the Fairtrade Foundation, which is the UK member of the global standard setting and producer development non-profit organisation Fairtrade International. Fairtrade works with more than 1.4 million small scale farmers and workers across 74 countries globally, with products certified to carry the independent FAIRTRADE Mark now sold in 125 countries across Europe, North America, Japan, Hong Kong, South Korea, South and East Africa, India, Australia and New Zealand.
Barbara joined the Fairtrade Foundation in 2004, and has led work on building the organisation’s public profile, policy, communications, political relations and media work, and research into the impact of Fairtrade. She has worked on several major global brand and retailer switches to Fairtrade as well as championing small dedicated 100% Fairtrade companies. She established Fairtrade’s Make Food Fair campaign, which is lobbying on issues including better access for smallholder farmers in global supply chains, EU trade reform and banana price wars.
Prior to joining the Fairtrade Foundation, Barbara worked as Head of Campaigns for Save the Children UK on child poverty, child labour and asylum rights for children, and for CAFOD developing the organisation’s youth participation and campaigning programmes, including landmine abolition, international debt cancellation (Jubilee 2000), and ethical trade. She currently sits on the Board of Fair Trade Advocacy Office, a shared EU advocacy programme for the Fair Trade movement based in Brussels.
Growth is good: mission or mania?
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