Nowadays, even before designers have put pen to paper, there are growing concerns about the consequences of their work and its effect on society. They are accused of everything from creating too much waste (excess packaging) to fuelling excessive consumption (producing unnecessary gadgets, luxury goods). We are told designers need to rethink their role, ensuring ‘products’ make a responsible contribution toward the common good, solve social problems, even promote responsible behaviour. Many designers have gone ethical; every designer wants to produce their version of ‘I’m not a plastic bag’.
While design has traditionally been about making life better by designing better things, many now argue it also has a duty to promote wellbeing, responsible behaviour, and to make people think rather than just consume. Today there are calls from government, local authorities and policy advocates that designers need to rethink their role, ensuring that ‘products’ make a responsible contribution toward the common good, by tackling issues from health awareness and rebuilding community to reducing consumption and global warming.
Are designers now hiding behind social policy initiatives rather than making the case for better design as a worthwhile end in itself? Is improving the morals or changing the behaviour of the buying public, really designers’ business? Is too much political responsibility being is placed on the designer, leaving less room for imagination, experimentation and innovation?
digital business consultant and writer; co-author, Big Potatoes: the London manifesto for innovation
business engagement manager, The Climate Group; author, The Disrupters: Lessons for Low-Carbon Innovation from the New Wave of Environmental Pioneers
|Professor Anthony Dunne|
head, Design Interactions Department, Royal College of Art
associate professor in architecture, XJTLU University, Suzhou, China; director, Future Cities Project; convenor, Bookshop Barnies; founding member of New Narratives
|Martyn Perks digital business consultant and writer; co-author, Big Potatoes: the London manifesto for innovation|
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