Elaine McCrimmon joined the Corporate Affairs Department of SABMiller plc, one of the world’s largest brewers, as Alcohol Policy Manager in 2007. She is responsible for managing the global alcohol strategy, policies and increasing internal capability across the business. During her time with SABMiller she has travelled throughout Africa, the EU, and Latin America where she has promoted alcohol responsibility. She supports SABMiller Group companies develop local alcohol strategies to discourage irresponsible drinking. She is responsible for SABMiller’s www.TalkingAlcohol.com website, which encourages people to make informed choices about alcohol consumption.

Elaine has a degree in Applied Chemistry from the University of Strathclyde and has recently studied Corporate Finance at London Business School. She has twelve years experience within the alcohol industry. Her experience includes five years at the UK’s brewing trade association representing members’ interests in Whitehall and Brussels. She also previously worked in a technical capacity for Allied Domecq and Anheuser Busch in research and production.