David King

David King has been delivering powerful, results-focused online marketing and communication strategies for clients around the world as a leading contributor to the ‘digital revolution’ since 1993. During that time he worked with many of the world’s top brands, institutions, people and governments in developing innovative applications in the online environment.

As leader of APCO Worldwide’s Europe, Middle East & Africa Online team, David worked with the Ministry of Foreign Affairs of the government of Kazakhstan to help achieve chairmanship of OSCE for the 2011 term, Coca-Cola Europe and Coca-Cola Italy in their use of social media, global health care group Humana as they launched in the United Kingdom and Dubai’s ruler Sheik Mohammed as he and his government embraced social media in an increasingly restless Middle East.

Prior to joining APCO, David was managing director of Fullsix UK, where his client responsibilities included Proctor & Gamble, telecoms giant Orange, Reckitt Benckiser home care brands and UNICEF; managing director, Europe, Middle East & Africa, of Digital @ JWT, the digital solutions subsidiary of the J. Walter Thompson Company, working with clients such as Nestlé, Kraft Foods International, Shell and Siemens; and managing director UK of Icon Medialab UK (now LB Icon) for two years as the company went public on the Swedish exchange.

London-based, David is on the board of directors of British Fencing, the national governing body of the Olympic sport of fencing in the United Kingdom.  Prior to 1993, he spent 21 years in the production, development and marketing of broadcast television programming on an international basis.

Related Sessions
Saturday 29 October 2011, 3.30pm Café

Nudge, Nudge, Nag, Nag: the new politics of behaviour

"A superb brainstorming of gritty brinkmanship. Totally mind-stretching and wonderful."
Humphrey Hawksley, BBC World Affairs correspondent

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