In 1999, Reg became the Chief Executive of Mothers’ Union, an international Christian charity working through a network of some 4.1 million members in more than 80 countries to campaign and practically support families and children.

In 2010, Reg was asked to lead an independent review for the government into the commercialisation and sexualisation of childhood. The Review was published as “Letting Children be Children” in 2011 and the government accepted all 14 recommendations which covered a wide range of issues from sexualised imagery in advertising, displays of “lads mags”, age inappropriate access to pornography, the introduction of age ratings for music videos, inappropriate marketing of clothing and other products to children, developing emotional resilience in children and young people, and confidence in parents and carers in addressing these issues with children. Reg continues in an advisory role to ensure the recommendations are fully implemented and further developed.

Reg is a member of the Consultative Council of the British Board of Film Classification.

He was appointed CBE in 2013 for services to children and families.