Giles is a founding partner and the CEO of Good Business, a strategic consultancy that helps some of the world’s leading organisations to be more successful, by being more responsible.

After business school, Giles began his career at confectionery giant Cadbury Schweppes, serving in the Marketing Department on the development and launch of some of the UK’s most successful consumer products. Giles then moved to advertising agency Saatchi & Saatchi, where he managed a wide range of domestic and international marketing campaigns. He then helped set up M&C Saatchi in 1995 before starting Good Business in 1997 with Steve Hilton.

Since then Good Business has advised many of the world’s leading companies including L’Oreal, Fiat, Mcdonald’s, The Coca-Cola Company, Microsoft and Everything Everywhere.

His first book, co-authored with Steve Hilton, was ‘Good Business – Your World Needs You’, published around the world in 2002.  In 2009, Giles was one of the authors for the Economist’s Book on Brands and Branding focusing on the Social Value of Brands, and writes on these issues for the Times Newspaper in the UK.

Giles plays an active role in the charity sector advising a number of charities, he is a Fellow of Wellington College and currently holds the Directorship of ‘We Are What We Do’, a Social Enterprise focused on creating consumer led social change best known for its book Change the World for a Fiver which sold a million copies and initiatives like Historypin and Internet Buttons.

Most recently Giles has set up a new not for profit, called the Sustainable Restaurant Association, supporting restaurants in the UK to become the most sustainable in the world (www.thesra.org). The Sunday Times recently called the initiative ‘the Michelin stars of Sustainability.