Jobeda Ali is the CEO of Three Sisters Care, an award winning social enterprise care agency. Jobeda graduated from Cambridge University in 1996 and worked for a stint in government. She graduated from the School for Social Entrepreneurs in 2006 and started her first business in the media sector the following year. She and her sisters founded Three Sisters Care in 2011 and currently have 80 care staff, serving elderly and disabled clients across London and Essex. In 2014, Three Sisters Care won the Precious Social Enterprise of the Year Award. Jobeda is a regular contributor to the Guardian’s Social Care blog and has appeared on BBC Radio 4 and various conferences talking about the future of care.